Big Tech’s Great Betrayal
Amidst 130,000 tech layoffs, 62% of knowledge workers say they don’t feel secure committing to one employer anymore.
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Interview with a former Pepsi brand VP: How CPG marketers can build an AI advantage competitors can’t buy
Angelique Bellmer Krembs spent 23 years in marketing at PepsiCo. She shares where marketing leaders should start with AI, why using it only for efficiency is settling, and why proprietary data is what sets a company apart.
How Unilever is using AI to improve the way its marketing teams make decisions
Unilever’s EVP Future of Marketing Kathleen Dunlop explains how the company is starting with real business problems, redesigning workflows around people and AI, and building new capabilities that can scale across its marketing organizations.
The tail you cut was holding the shelf
A SKU that ranks in the tail nationally can be the second-best seller in one retailer's set. Rank the list, cut the tail, and you delist the product that was holding the shelf.