3 Women Shaping the Future of Tech 🚀
These women are the blueprint of resilience and determination and what we, at MISSION, can only define as Change Makers.

This is MISSION, a weekly newsletter for people who want to build transformative products and companies.
This week we’re focusing on the exceptional women who make up A.Team’s CxO Network. This group features some of the most accomplished women in tech. They are trailblazers; start-up founders who bootstrapped their way to success; entrepreneurs who blazed a path in the corporate world—these women are the blueprint of resilience and determination and what we, at MISSION, can only define as Change Makers.
Angelique Bellmer Krembs on How to Dismantle Subtle Sexism at Work
Gender bias in the workplace is pervasive, but it often takes a subtle form. As Angelique Bellmer Krembs—CMO-in-Residence at A.Team and coauthor of You Should Smile More: How to Dismantle Gender Bias in the Workplace—knows all too well, it can be incredibly difficult to identify and call out.
In MISSION, Bellmer Krembs shares her story of navigating gender bias in the corporate world—which includes two decades of leading brand marketing at PepsiCo—and offers advice on how to recognize and overcome subtle sexism in the office. From lack of eye contact to idea theft, she’s seen it all, and she’s here to share her wisdom on how to make workplaces more equitable with tangible advice on how to deal with the “Great Idea Gregs” of the corporate world.
Jen Snow on The Secret Weapon of a New Generation of Tech Leaders
If there's been one universal truth about the world of work post-COVID, it’s this,” writes Jen Snow. “It's really hard to recruit and retain top talent.”
Jen would know—she’s the Managing Director of A.Team’s CxO Network and former CTO of AFWERX, the US Air Force Innovation Wing. And she has a message for corporate leaders: sticking to the old, inflexible way of working won’t work.
But to truly win the talent war—and attract top female talent that may not be interested in a traditional full-time role—you need to go beyond remote work.
Snow writes: “The winners of the next five years will be the companies that leverage not just hybrid or remote work options, but another key tool that’s just emerging: just-in-time talent.”
How Jessie Beegle, Lifepoint’s Innovation Chief, Attracts Tech Talent to Power Healthcare 3.0
The hottest trend in the healthcare industry is healthcare 3.0: a new vision for technology that creates a better experience for patients and doctors. But as Jessie Beegle, Chief Innovation Officer at Lifepoint Health, explains, that means getting technologists and veterans of the healthcare industry to work in harmony.
Beegle has been on the frontlines of healthcare innovation for years, with a career that spans from GE to Google Health to pioneering the Amazon Health Cloud. She’s seen firsthand the impact that technology can have on healthcare, and she knows how to infuse a healthcare org with top tech talent—and get results.
Beegle is one of the leading voices in the push for Healthcare 3.0, and we’re honored to learn from her insights on how to create an environment that enables healthcare teams to make the most of emerging technologies to usher in a better future of healthcare for all.
MISSION MUST-READS
3 Healthtech VCs on Managing Burn and Raising in a Downturn
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‍Giving Feedback Remote Is Hard—Here's How to Do It
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PARTINGÂ TWEET

Interview with a former Pepsi brand VP: How CPG marketers can build an AI advantage competitors can’t buy
Angelique Bellmer Krembs spent 23 years in marketing at PepsiCo. She shares where marketing leaders should start with AI, why using it only for efficiency is settling, and why proprietary data is what sets a company apart.

How Unilever is using AI to improve the way its marketing teams make decisions
Unilever’s EVP Future of Marketing Kathleen Dunlop explains how the company is starting with real business problems, redesigning workflows around people and AI, and building new capabilities that can scale across its marketing organizations.

The tail you cut was holding the shelf
A SKU that ranks in the tail nationally can be the second-best seller in one retailer's set. Rank the list, cut the tail, and you delist the product that was holding the shelf.