Company

Dicer.ai is a performance marketing SaaS platform that combines AI with marketing expertise to optimize ad creatives and campaign strategies for higher conversion rates. The platform connects creative development, performance analytics, and media buying into a unified solution.

The Challenge

Marketing teams face a critical dilemma with AI-generated content: while it promises speed and personalization, 71% of marketers report that AI tools produce generic or bland creative1. Traditional video ad production requires days of manual work per asset, limiting the ability to test variations and respond to market changes. Dicer.ai set out to automate ad creation while maintaining quality and brand authenticity—but generating high-quality ads at scale wasn't enough. They also needed to forecast performance before deployment, because without predicting which ads would actually perform, marketing teams would just be producing mediocre content faster.

The Solution

Dicer.ai partnered with A.Team to embed an AI Engineer with expertise in visual AI systems—a less mature domain than text-focused LLMs. Rather than building another generic video generator, the A.Teamer created an end-to-end competitive intelligence pipeline. The system maps each client's market landscape, scraping the web to understand positioning and identify competitors, then analyzes their top-performing ads scene-by-scene to extract creative patterns driving success. Using these insights, it generates multiple video variations that combine proven market formulas with client brand assets—reverse-engineering what works while maintaining authenticity. The breakthrough was integrating performance forecasting to predict ad reach before deployment, addressing the ROI uncertainty that makes most AI-generated content an expensive gamble.

Brafton 1