Company

Cash flow is the oxygen of business—too little and you suffocate, too much sitting idle and you miss growth opportunities. Centime built their platform to help companies master this balance, using AI to optimize when to pay suppliers and when to collect from customers.

The Challenge

For finance teams, managing cash flow complexity demands tools that are not just powerful—but intuitive. Centime offered the right functionality, but its product experience lagged behind. Fragmented design processes and an inconsistent UX were slowing development and confusing users. In a category where up to 80% of users abandon financial apps within the first three months1, Centime needed a modern, scalable design system that could make sophisticated cash flow optimization feel intuitive.

The Solution

A senior product designer, part of A.Team's network, brought deep fintech experience and a proprietary "Joyful Design" framework specifically developed for complex financial applications. This expertise in reducing cognitive load proved essential for transforming Centime's user experience. The designer audited every user touchpoint to identify friction points, then built a comprehensive design system in Figma with reusable components ensuring platform-wide consistency. They established new workflows including design-to-development handoff procedures and documentation systems that empowered Centime's team to maintain the system independently. Working across product and marketing teams, they unified the visual language throughout the organization. The approach went beyond surface improvements to fundamentally restructure how users interacted with cash flow optimization tools.

Glance 1