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Marketing Site

&

Mobile App

Building the ordering app for NYC’s fastest growing coffee shop

Blank Street reimagines the "local coffee shop" experience by creating a mobile ordering app that combines convenience, community, and loyalty—all while offering top-quality, sustainable coffee at a lower price.

Mission snapshot

The Team

Team Member Image

Product Manager

Team Member Image

Full-stack Developer

Team Member Image

Back-end Developer

Team Member Image

Product Designer

Team Member Image

Flutter

Dart

Firebase

CodeMagic

Nest.js

AWS

Node.js

The results

4.9

6.3K+ App store ratings

$94M

Raised $94 million, led by Tiger Global

40+

More than 40 locations

The scope

3

Missions

3+

Years

Active

Status

Prototyping

Mobile app

Improvements

the challenge

Building a mobile ordering app from zero to one.

Cofounders Vinay Menda and Issam Freiha started with a single cart in Williamsburg, Brooklyn, and the promise of decent coffee delivered with efficiency and at lower prices than Starbucks and specialty cafés. They wanted to build an order-ahead app that integrated with the real-life local café, offering a seamless experience for regular customers. They had the idea—they just needed a tech team.

Navigation

Ordering

Payments

Progress Tracking

Rewards System

Product Image

the a.team solution

A founding product team of fractional experts

One of the main benefits of deploying a fractional team was that it allowed Blank Street’s founders to focus on their core business operations. A.Team worked closely with them to understand their vision for the app, providing guidance on the product roadmap.

By using a fractional team solution, Blank Street was able to save time, money, and resources that would have been spent on recruiting and hiring. The A.Team became the core product team, integrating fully with their internal teams—working side by side with Operations and Marketing.

Highly flexible & customizable

The A.Team model creates maximum flexibility. “A custom team for a very custom app—that we could scale up or down when we needed.”

Skip the lengthy hiring process

The traditional hiring process is broken, so Blank Street used A.Teamers for its primary tech team. “An autonomous, CPO-level led team became our core product team.”

Smaller price tag than agencies

When compared with other staffing options, A.Team’s incentives are better aligned and often more affordable. “Agencies were quoting us at 66% more than it cost us to build with an A.Team.”

“We needed to build something highly-custom on a startup budget with a team that felt they were a core part of ‘the family.”

Vinay Menda, Co-Founder @ BlankStreet

“Our A.Team is not a group of 3rd-party contractors They are core members of our team and family, adding a level of expertise better than we could have found anywhere else.”

- Issam Freiha, Co-Founder @ Blank Street

building the team

Rapid deployment in less than one week

Each startup has its unique set of needs, and Blank Street is no different. The coffee company needed a team of developers who could bring expertise in a range of areas, from FinTech to real-time services and user-onboarding. A.Team’s TeamGraph algorithm scoured an extensive network of developers. Team formation specialists reviewed the results and selected the most suitable developers for the project. The team was assembled and deployed in less than a week.

Meet the team

Product Manager

Martin S.

CPO Level

Enterprise SaaS

UX/UI

Product Strategy

Data Integrations

Full-stack Developer

Julia V.

Flutter

Node.js

SwiftUI

iOS

jQuery

Objective-C

XML

Back-end Developer

Oran P.

Node.js

React.js

AWS

Nest.js

MongoDB

Kubernates

Product Designer

Maria M.

Web Apps

Figma

Sketch

UX/UI

Creative Cloud

Prototyping

Front-end Developer

Rashad R.

Django

Ruby on Rails

API

Micro-Service Architecture

Scala

QA Engineer

Dan K.

QA Lead

API Testing

Android

iOS

UX Testing

Product Designer

Ivan B.

Web Apps

Figma

Sketch

Creative Cloud

Prototyping

UI/UX

building the product

Crafting a seamless mobile and in-person experience

Blank Street aimed to develop an unparalleled coffee order-ahead app that flawlessly integrated the digital and physical aspects of a local café. The app required a seamless connection between the Point of Sale (PoS) system and operations, leveraging Square's platform for a robust back end and sleek user experience. The team diligently designed an intuitive interface, enabling customers to effortlessly place orders and pick up their coffee in-store. This tailored approach embodied Blank Street's commitment to delivering a unique, customer-centric experience.

results

Leveraging the App to Raise $94M and Open 40 locations

Meet the Blank Street App: Order your favorite sips with a single click, see when your drink is ready, and get delightful rewards at your favorite neighborhood coffee cart. After the first mission, Blank Street increased their scope and scaled their team, adding new members to meet their product marketing and growth goals. In just three years they now have more than 40 locations and have raised at least $94M and earned a 4.9 rating in the app store.

4.9

6.3K+ App store ratings

$94M

Raised $94 million, led by Tiger Global

40+

More than 40 locations

Newsroom

Featured in the press

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