The Company

Sandow Media empowers brands in the design, materials, beauty, and luxury sectors with innovative media, marketing, and research solutions. Through its premium platforms, Sandow connects clients to influential audiences and actionable market insights.

The Challenge

Sandow’s CEO recognized an untapped strategic asset: years of rich consumer research data that could transform how beauty and luxury brands make decisions. The problem? This intelligence sprawled across 150 different sources—spreadsheets, Typeform reports, databases—linked only by phone numbers. Even though Sandow collected data at remarkable efficiency, analysis was still manual and took weeks. With 87% of executives citing analytics as their competitive edge1, Sandow knew their approach was leaving opportunities on the table—both for them and their clients.

The Solution

Sandow partnered with A.Team to bring on Richard Abrich, a Principal AI Engineer experienced in building enterprise intelligence systems for complex data environments. Abrich designed an innovative two-phase system that first uses large language models to intelligently structure and categorize survey responses, then creates dynamic SQL views that allow models to respond to natural language business questions with accurate quantitative results (to learn more, read Richard’s blog on his approach). This architecture balanced Sandow’s need for accuracy and auditability with the accessibility required for business users to extract insights independently. In just one month, Abrich delivered a production-ready system that transformed Sandow’s trove of customer survey data into a scalable B2B intelligence platform that brands can query directly.

Acxiom 1