Company
ianacare operates a caregiving coordination platform that helps families manage complex care situations through shared communication and resource management tools. The company serves care teams spanning multiple generations who coordinate responsibilities across different locations and time zones.
The Challenge
ianacare's mobile-first platform was systematically losing its most vulnerable users. Every month, five to six caregivers—predominantly older adults—requested account deactivations because they couldn't effectively navigate small screens and touch interfaces. These weren't minor usability complaints: each deactivation represented a care team fragmenting at a critical moment, undermining the platform's core value of keeping families coordinated during medical crises. The accessibility crisis came to a head when ianacare prepared to apply for an eight-year federal funding program from the Center for Medicare and Medicaid Services to support Alzheimer's and dementia care teams. Without a web-based solution to demonstrate the platform's full capabilities during the rigorous federal evaluation, ianacare couldn't compete for recognition that would validate their entire business model and unlock years of sustainable funding.
The Solution
A.Team matched Ianacare with Jean-Philippe Boulais, a product designer who could operate strategically across their development team spanning multiple continents. Boulais approached the web application as a complement to the mobile experience rather than a simple replica—analyzing which coordination activities made sense on larger screens and reimagining the interface accordingly. Within two weeks, he had created multiple design concepts that fundamentally rethought how care teams could coordinate on desktop.
He then tackled a deeper infrastructure problem: ianacare lacked any cohesive design system, creating inconsistencies across the product and slowing development. Boulais introduced a unified design system that streamlined the entire process from ideation through development, migrated the team away from Sketch and Zeplin, and established design best practices that would scale with the company. The web application gave ianacare the confidence to pursue the ambitious Center for Medicare and Medicaid Services (CMS) federal program, knowing they could demonstrate their platform's full capabilities during the sales process and federal evaluation.
Technologies Used
Unified Design System: Created cohesive design framework connecting web and mobile experiences from ideation through post-mortem
WCAG Accessibility Standards: Implemented features working toward WCAG 2.1 AA compliance for cross-generational users
"We needed someone who could look at the mobile app and then figure out what our desktop situation needed to be. Somebody who could take that level of direction and then just run with it."
— Faria Hassan, VP of Product, Ianacare
The Results
The web application eliminated accessibility barriers and positioned ianacare to win federal recognition, transforming them from a mobile-only startup into a platform capable of serving care teams at the scale required for government healthcare programs.
User Retention
Deactivation requests citing age or accessibility issues dropped from five to six monthly tickets to zero after the web app launch.
Federal Recognition
Accepted into an eight-year funded program from the CMS, supporting Alzheimer's and dementia care teams.
Platform Standards
Advanced toward WCAG 2.1 AA accessibility compliance through the unified design system.
Sales Enablement
Streamlined enterprise sales process by enabling desktop demos that showcase the platform's full capabilities during pitch meetings.

