Company
Buzzback is a leader in the market research industry, operating in a sector projected to reach $108.57 billion by 2026. The company serves Fortune 100 and Fortune 50 clients, connecting market research experts with organizations that need them through a secure collaborative platform.
The Challenge
As the market research industry accelerated, quantitative innovation surged while qualitative research lagged—remaining manual, fragmented, and slow. Buzzback’s leadership saw a critical opportunity: create a streamlined, secure platform for connecting research experts with organizations that need them. The vision was ambitious: the platform (Studio) would enable seamless collaboration, and through single sign-on, users could move smoothly from Studio into other fieldwork platforms. If executed well, this would expand Buzzback’s reach with its Fortune 100 and 50 client base. But with the market evolving quickly, Buzzback needed to get it right from day one.
The Solution
Buzzback wanted to treat Studio like a startup: super lean, using only the most critical resources required to reach the finish line. A.Team matched them with four specialists—a lead engineer, a product lead, a front-end developer, and a designer—who were interviewed and onboarded within the first week. The team hit the ground running in Studio's pre-revenue state, where every resource had to stretch to optimize efficiency. White valued A.Team's transparency: "Other agencies might bring their full dev team, but you don't know who is actually working on the project. With A.Team, we were given control of choosing the exact right people for the work." The team's firsthand experience operating a two-sided marketplace proved invaluable. Understanding that these platforms serve two distinct audiences with very different needs, they helped Buzzback "crawl-walk-run"—establishing true product-market fit before racing into features.
Technologies Used
Marketplace development & integration: Built a two-sided platform to seamlessly connect market research experts with organizations
Single sign-on (SSO) authentication: Enabled users to securely access Studio and move between Studio and other fieldwork platforms without friction
Secure workspace for research collaboration: Provided a protected environment for experts and clients to collaborate, share insights, and streamline workflows
Scalable, data-driven architecture: Designed the system to handle growth and support future capabilities such as advanced analytics and AI features
“Here’s what I would scream from the rooftops: A.Team’s quality was leaps and bounds above some of the development firms with whom we’ve previously worked."
— Liz White, Managing Director, Studio by Buzzback
The Results
After one year of work, Studio launched to positive early user feedback, and Buzzback fundamentally rethought how they would approach technical development in the future.
Time-to-Market
Completed the build from concept to launch in 12 months with just four team members working in a pre-revenue environment.
Quality Benchmark
Completed the build from concept to launch in 12 months with just four team members working in a pre-revenue environment.
Collaborative Model
Achieved a partnership where A.Team members functioned as equals who challenged assumptions and offered counter-suggestions.
Strategic Shift
Changed Buzzback's approach to hiring technical resources for future projects.
