The next big wave of innovation in the online space will not come from the media. It’ll be in the experiences.
— Abraham Shafi, Founder
IRL, a social platform with 14M MAUs and $180M in funding from Softbank, aimed to transform online communication by introducing facilitated group chats featuring prompts, quizzes, and mini-games. To bring this vision to life, IRL partnered with A.Team to assemble a talented skunkworks team, consisting of top-notch product designers, developers, a software architect, and gaming experts. This multidisciplinary team developed high-fidelity prototypes, enabling IRL to rapidly evaluate, refine, and integrate innovative features into their core product, revolutionizing the way we connect online.
Figma, iOS, Android